PP Arabia Apr-Jun 2021

EditorSpeak

It’s the season of Eid. It’s the season of celebration and of hope. And it’s this feeling of celebration and hope that seems to emanate from the fragrance of oud that has made it such an integral part of the Middle Eastern culture.

There are 2 features on oud in this issue. One that highlights the best of oud and the other that discusses the importance of protecting  its cultivation. In Speaking Scents, Laurent Mercier, CEO and Antoine de Riedmatten, Chief Sales Officer & General Manager IMEA from Eurofragance share their views on the journey so far and the way ahead. In True Essence, we have, Iberchem, with some interesting news to share regarding their plans to create an olfactory experience during Expo 2020. Scentually Yours features Zein Arbeed sharing her love for fragrances while Ivan Siarbolin continues in his journey of the Art Of Tailormade Perfumes in Sillage.

The other sections of Scent Affairs, Star Scent and ReScent has a lot of news and interesting updates too, to keep you glued. On that note, here’s wishing you and your loved ones a very happy and joyous Eid.