Play It Bright, Play It Blue

David Beckham introduces Classic Blue, his new fragrance for men

Beckham Classic Blue
David Beckham Classic Blue

A classic can always be reinvented. One year after the launch of his celebrated Classic fragrance, David Beckham introduces Classic Blue, his charismatic, bold new scent for men. Evoking David’s effortless style, Classic Blue brings a sharp, vivacious twist to the original fragrance.

Style icon David Beckham is renowned for constantly bringing change and vitality into his look. Mixing classics with the contemporary, David continues to set trends across the world. Inspired by his own approach to tailoring, Classic Blue is an elegant fragrance with an edge of boldness.

A citrus woody fougère, Classic Blue is a bright expression of a fresh and stylish masculinity. The fragrance opens with a fruity burst of invigorating grapefruit and juicy pineapple fused with fresh violet leaves. The heart reveals an aromatic blend of crisp clary sage and iconic geranium, tamed by a tart green apple accord. Finally, warm cashmeran, mysterious patchouli and magnetic moss give Classic Blue its elegant signature.

David Beckham comments: “I like to mix classic and contemporary fashion and this inspired the creation of my new fragrance for men, Classic Blue. It has a timeless aroma with a relaxed, modern feel. It’s a bright, bold masculine fragrance with fresh citrus and woody notes, for men who want to make a confident style statement.”

Classic Design With A Twist

The striking Classic Blue pack design is a deep blue interpretation of the Classic packaging. Most striking is the light sky blue juice that can be seen through the rounded glass bottle, creating invigorating feel. The sleek metallic blue clap echoes the chic blue hues of the fragrance. Perfectly complementing the bottle, the premium box decorated with the herringbone pattern, is playing with different nuances of blue. By blending classic and current influences, the overall look is alluringly sophisticated with a touch of vividness.

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