“Sì is my tribute to modern femininity, an irresistible combination of grace, strength and independent spirit.” – Giorgio Armani.
The Giorgio Armani Woman
Her presence is self-evident and serene. She is archetypically feminine. Luminous, charismatic and sophisticated, she is the very essence of chic Italian style, powerful and distinguished. Her natural elegance and subtle couture-style are like a magnet. In her wake the perfume is delicate, and mystery mingles with emotion.Later on, it makes you think of her.
This is the Giorgio Armani Woman.
The Sì Woman
Nothing about her is plain… Her commitment to – and desire for – frivolity; her strength, and her softness; her completely elegant sensuality; her thirst to live in freedom. She affirms what she is through nuances: recalling the duality of black and nude, the state midway between what is and what seems to be, balancing depth and lightness.
The Sì woman is free and knows how to make her vision of the world known. She represents the calm strength of femininity, and courage, the courage to say Sì!, and to state it enthusiastically.
The Fragrance
Original Emotion
Chic, sultry, intense and soft at the same time, Sì is a chypre scent reinvented, lingering on the skin and captivating the senses.
Its olfactory signature is rhythmic, elegant and unique. It combines an inflection of three accords: cassis nectar, modern chypre and light musky wood.
The product of a special extraction, the cassis, like a forbidden fruit, maintains all of the full-bodied aspect of a dark fruit. As an intoxicating nectar, this creative mixture exposes all of its femininity and its passion –it is the power of darkness. The innovative cassis is enriched with two types of enveloping, sensual vanilla: one absolutely natural in its animal side, and the other, a Jungle essence™* for an addictive and bewitching sensation. Rose de Mai, enhanced by notes of freesia, blends with elegance to bring forth a subtle touch of patchouli. A note of blond amber wood, intense orcanox™*, reveals a sensual and warm scent and marks the fragrance with exceptional subtlety.
The Bottle
The Essence of Armani Style
Like a garment free of all non-essentials, the Armani style consists of adding nothing but refinement to attain an extreme and authentic sophistication. A natural elegance possessed of an allure that stems from the act of pure, essential creation.
This same compelling spirit underlines the timeless and refined design of the Sì bottle.
Structured yet simple, its foundation, neither truly square nor truly round, elegantly draws the eye to its tapered curves, and cap, which is inspired by a number of sources. The cap’s colour, deep black, and its refined finish recall Bakelite; its form is unconventional and pure, similar to a creation of haute couture.
A game of masculine/feminine reflection, the Sì bottle plays on the duality between strength and lightness. Transparency, deep black density, and nude rose are thus combined in perfect harmony. Two golden rings at the base of the cap and bottle seal in the power of a controlled femininity.
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