The Italian brand will occupy a space on the ground floor of Harrods, where the store’s beauty departments are located, with its signature Florentine interiors of wood and marble.
Luca Perris said the space was inspired by Santa Maria Novella’s flagship museum in Via della Scala in Florence, where the brand was founded in 1221 by Dominican friars. The brand offers more than 600 different products including skin care, soaps, pomades, colognes, candles, ambient fragrances, and liqueurs, all delivered in its signature, old-school packaging.
The brand operates two London stores, one in Piccadilly Arcade and another on Walton Street. “Harrods is one of the leading luxury department stores in the world. It’s a milestone for Santa Maria Novella to enter this space, to reinforce the retail presence in London, and increase our brand awareness among the London customers and all international clients visiting Harrods,” said Gian Luca Perris, chief executive officer of the 800-year-old brand.