Miss Dior, the original dream
“After woman, flowers are the most divine creations.”
Spring is in bloom at 30 Avenue Montaigne.
Miss Dior Blooming Bouquet is a subtle floral composition that celebrates the beauty of flower buds and the velvet softness of petals. It is a delicate evocation of Christian Dior’s legendary love of flowers.
Its subtle shades of femininity follow the new clean lines and floral colour codes in the silhouettes composed by Raf Simons for Dior Haute Couture.
It is a soft and gentle fragrance with a bucolic caress. The perfume of a new era, an ode to flowers for today’s Dior woman that also tells the story of an iconic dress, a blooming dress-bouquet that was made to adorn Christian Dior’s feminine ideal.
Miss Dior, a blossoming beauty
February 12, 1947. A new couturier became an international triumph with his very first show. Christian Dior’s silhouettes are an ode to femininity, with slender waists and skirts that bloom like corollas. He wanted this new regal allure to bring a smile back to women’s faces after the gloomy years of war. To give them unparalleled weapons of seduction. At the same time, this optimistic fun-lover had a stroke of genius: to create a perfume in the image of his dresses. An elegant chypre composition with a bold yet sophisticated sillage.
And so, in 1947, Miss Dior was born, an ebullient, cajoling fragrance in which Jasmine from Provence mixes with sensual mosses and a surprising green note of Galbanum. Sprayed generously around the rooms, the first Dior perfume instantly charmed the audience at the New Look show. And hooked countless women, who flocked to 30 Avenue Montaigne to offer themselves this youthful, elegant Miss Dior.
Haute-Couture Spring-Summer 1949 Collection.
Christian Dior’s design studio on Avenue Montaigne was buzzing with the feverish excitement of the birth of a collection, the creation of a new line and a unique silhouette.
Inspired by the success of his first perfume, Christian Dior developed the idea of designing a dress to be named after this beloved fragrance: Miss Dior… A sublime echo that highlights the aesthetic connections between couture and perfume, a union that has grown forever stronger over the years.
The Miss Dior dress appeared: a bustier top with a nipped waist, a floral wonder in which to dance the night away. Fully re-embroidered with a thousand soft-hued flowers, it bloomed like the sweetest spring, budding with light-hearted joy. An ideal of true romance.
This mischievous evening gown followed the Trompe-l’œil theme of the new season, in which the couturier defined a new line that shortened skirt lengths and “left the body supple and the gait free.” The perfect definition of Miss Dior, light-footed, gracious and free.
Dior wanted his collection to be full of bucolic tones “where all the colours of meadows and gardens burst with joy: the white of lily of the valley and hyacinth, the pink of peonies and roses, the violet of violets, lilac and clematis, the yellow of primroses and buttercups, the blue of bluebells, forget-me-nots and larkspur, the red of poppies and geraniums, the green of lawns and the flaxen hue of ripe wheat…”
Today it is Raf Simons who orchestrates the new Dior spring. He upholds the dream of miraculous blooms dotted among his silhouettes. A couture of blooming corollas that masterfully reinterprets the original Miss Dior dress. As floral and skilfully crafted as the first, this is his modern version of a couture legend, the contemporary, stylised vision of a mythical dress-bouquet.
Today, as yesterday, this sensational dress embroidered with a thousand petals has its own dedicated perfume: Miss Dior Blooming Bouquet, a fragrance whose every note blooms to go with a sublime dress. A perfume that exalts the poetry of nature revived. A blossoming fragrance that evokes the harmony of flowers and the grace of a young woman with timeless charm.
Miss Dior Blooming Bouquet, the floral caress
At Dior, flowers reign supreme. Miss Dior Blooming Bouquet upholds this credo. Its elegant composition is an invitation to a delicate springtime bouquet that reveals the softly swathed sensuality of tender notes. Subtle, delicate and floral, Miss Dior Blooming Bouquet is a singular signature that radiates around a Peony accord. A harmonious composition that softly exalts Sicilian Mandarin Essence and Rose Essence on a velvety cushion White Musk base. “Miss Dior Blooming Bouquet is a silky, sculpted perfume. Not a frontal invitation, but a halo, like an aura. It is a ‘cocoon’ fragrance that possesses the extreme elegance of softness.” François Demachy, Dior Perfumer-Creator
Sensually charming but unostentatious, Peony is at the heart of the melody in Miss Dior Blooming Bouquet. Or rather, a Peony accord, for everyone knows that this fragile flower cannot be coaxed and is so delicate to handle it has not yet been able to deliver its natural essence. Its unique sillage can only be obtained by creating an Accord where Rose and fruity notes of Apricot and Peach compose a stirring evocation of this flower’s sublime scent. An elusive Peony that seems to have been recreated in a trompe-l’œil effect, just like the Miss Dior dress that bloomed in the Trompe-L’Œil collection in 1949. A floral signature that seals the discreet sensuality and tender charm of Miss Dior Blooming Bouquet. “Miss Dior Blooming Bouquet speaks in subtle undertones. It is a perfume that plays on the charm of seduction.
The perfume of a woman full of grace.”
Miss Dior, the Couture bottle
The most Couture fragrance of all had to be elegantly dressed.
At first Miss Dior was housed in an amphora whose harmonious curves were moulded along the En Huit lines of the New Look. Then the famous bottle “tailored like a suit” made its mark in the early 1950s, matching the new verticality that inspired the couturier after the round shapes of the New Look.
Its strict form was crafted like a fabric draped to hang just right. Houndstooth was added, like a flattering motif, engraved in its glass sides.
For the final touch, a Couture bow knotted at its neck recalls how the couturier loved to highlight a décolleté or the small of the back. Like a springtime bouquet, the rosy jus is coloured a tender shade. All these emblematic details underscore the importance of the Dior touch. Legendary codes that express eternal elegance.
Miss Dior appears at the very heart of Dior. She radiates with beauty in this iconic grey and white decor, captured by Tim Walker’s lens. Flowers abound on the legendary grey stairway. Roses and peonies entwined in the wrought-iron banisters recall Christian Dior’s true love of flowers. Natalie Portman is radiant, clutching her emblematic dress. A Miss Dior dress for today, Raf Simons’ virtuoso homage to Christian Dior’s creation from 1949. Embroidered on the corolla, a new constellation of delicate buds forming a tender garden.
With her hair left loose, barefoot and bare-backed, her eyes smoulder with seduction… Never before has she displayed such sensual abandon.
Miss Dior, more exciting than ever.