GUESS, the American lifestyle brand famous for its trend setting denim and unforgettable campaigns, introduces GUESS Night, a seductively masculine and magnetic men’s fragrance.
Playfully spicy and woody, GUESS Night is bursting with heady, energetic notes to keep you going until the sun comes up.
Developed by renowned perfumers Antoine Lie and Francis Kurkdjian, GUESS Night’s fresh, invigorating scent is dominated by the masculine aroma of woody fougere. Passionate flairs of hot pepper, zesty notes of grapefruit and the sensual essence of vetiver compliment the core aroma for a long-lasting cologne that’s sure to get you noticed. Modern and sleek, the fragrance’s packaging is as eye-catching and alluring as the scent itself. The glass bottle is 360° faceted creating constant reflection of light. The electric blue edging detail and collar are reminiscent of pulsing night club lights.
“GUESS Night takes luxurious, historic ingredients, such as geranium and patchouli, and wraps them with something sweet and juicy,” says perfumer Antoine Lie, who created the scent with fellow perfumer Francis Kurkdjian. “It’s classic, but with a modern twist.”
Guided by the creative direction of Paul Marciano, CEO and Creative Director at Guess?, Inc, and shot by Mikael Jansson, the GUESS Night advertising campaign is set in a high-energy club in downtown NYC. It features a young, sexy GUESS man, Goncalo Teixeira, full of confidence as the DJ spins the latest hits. In the background, GUESS girl Sandrah Hellberg dances to the music while enticing him to come closer.
“I have always been passionate about music and the way it connects the GUESS brand with our audience,” said Paul Marciano, “The electric energy of EDM inspired the creation of GUESS Night; a scent that will be the first thing the GUESS man puts on before going out to make him feel confident.”
GUESS Night will be offered in 30, 50 and 100 ml Eau de Toilette with a corresponding collection of hair and body care products. GUESS Night will be available in GUESS retail stores October 2013. The collection can also be accessed online at www.GUESS.com.