When Your Own Initials Are Enough
Discretion, quality, and unsurpassed craftsmanship—Bottega Veneta has established a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy’s master leather craftsmen and renowned for its extraordinary leather goods, Bottega Veneta stands for individuality and selfconfidence, a philosophy expressed in its famous motto, “When your own initials are enough.” The principles that define the brand are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta’s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta’s approach to luxury, a partnership perfectly symbolized by the house’s signature intrecciato woven leather.
Where It Began
Bottega Veneta, the fragrance, is inspired by a vision of the Venetian countryside. In this dream, the supple sensuality of the house’s renowned leather goods is suffused with warmth, sunshine, and a summer breeze redolent of hay, earth, forest, and flowers. An elegant and unexpected balance of nature and art, it is a fragrance that lingers in the mind like the memory of an unforgettable woman. Now Bottega Veneta introduces a new and unique interpretation of this enchanting idea—Bottega Veneta Eau Légère. “I wanted something completely new, a creation that combines the sensuality of the original Bottega Veneta fragrance with the clarity and freshness of water,” explains Bottega Veneta Creative Director Tomas Maier of the inspiration behind this new elixir.
A Fresh Take: Introducing Eau Légère
Bottega Veneta Eau Légère illuminates the brightest, freshest facets of the
Bottega Veneta fragrance, offering a soft, sparkling, and intensely individual
signature. Master perfumer Michel Almairac, whose aim was to achieve a gentle
freshness while “preserving the soul of the Bottega Veneta original,” describes
the act of creating Bottega Veneta Eau Légère as “passing the original fragrance
through a waterfall.”
The leathery floral chypre features dazzling top notes that maintain the identity
of the eau de parfum while providing a new brilliance. The heart of the fragrance
continues to radiate through its unique floral accord, now animated by delicate
gardenia. A combination of musk and oak moss creates a trail that is feminine
and graceful.
Light Filtered Through Glass
The Bottega Veneta Eau Légère bottle mirrors the soft curves and clean lines
of the eau de parfum in a lighter, more luminous shade of pale. The refined
paper label, with its crisp, dark border, evokes the woven label inside a fine,
hand-constructed garment.
Beauty At Ease
Eau Légère will be launched with an advertising campaign featuring Nine D’Urso,
the face of Bottega Veneta Fragrance. Photographed by Bruce Weber in South
Florida, the new ads reveal a softer, more approachable side of Nine. Her gaze
is direct, her attitude unguarded and intimate. In contrast to the strong profile,
dappled sunlight, and elegant evening gown in the campaign for Bottega Veneta
Eau de Parfum, here we see a more personal and unrestrained aspect of Nine, at
ease in a setting that is both more immediate and less formal.
A Fragrance of Possibility
“A fragrance, like a person, has many moods,” says Bottega Veneta Creative
Director Tomas Maier. “Bottega Veneta Eau Légère expresses a tender and hopeful
mood, those moments when a woman feels most alive and open to the possibilities
of the world around her.”
