Bebe Announces Its Fifth and Newest Fragrance, Bebe Desire

bebe Stores, inc. introduces bebe Desire, a new signature fragrance complementing the distinctivebebe look’ that incorporates timeless quality and style with an unmistakable hint of sensuality.

Desire_LogoPlacment_Vertical-1“The concept of bebe Desire is both completely individual and undeniably sexy,” says Steve Birkhold, the newly appointed bebe CEO. “Those are also the qualities of the bebe woman. This nuanced and unforgettable fragrance is the perfect addition to our collection of signature fragrances.”

Designed for the confident, sexy woman, bebe Desire is sensual, playful and timeless. Top notes of lemon, iced berries and kumquat wrap around a heart of frangipani, violet and pink peony. That sweetly seductive base resonates with woody undertones. The dry-down creates a lasting impression with hints of blond wood, bleached sandalwood, amber, musk and praline.

The distinctive bottle for bebe Desire embodies a dual dynamic of sexy curves and sparkle. Crystals embellish one side of the top’s “infinity” design. The cool blue hue of the scent reflects the timeless and elegant nature of bebe Desire.

The new signature fragrance was designed by Olivia Jan, a lauded French “nose” who has worked in the past at Chanel. Now at Robertet Fragrances, she applied her expertise to develop bebe Desire with Inter Parfums, Inc, a bebe licensee. Jean Madar, Chairman & CEO of Inter Parfums, rose to the challenge of discerning a new scent for the popular line of bebe fragrances. “Just as sensuality is different to different people,” Madar says, “there are different ways to express sexiness in a fragrance. With bebe, the key is always to incorporate a sense of exuberance and playfulness.”

The new Desire fragrance will be exclusively available at Bebe Fashion boutiques

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