Amouage: The Gift Of Kings

 “We are an international, niche, luxury fragrance house, with credible, long lasting and innovative fragrances that pay tribute to the art of fine perfume making. We have passion and we have a voice. Our fragrances sing and tell a different story with creative integrity.”

 – David Crickmore, CEO

amouage-logo---goldEvocative narrations of human endeavors, Amouage fragrances have reflected the wonderful heritage and tradition of perfumery for the last 30 years.  The international luxury fragrance house is devoted to creating finely blended perfumes with the highest quality of rare and luxurious ingredients sourced from around the world, bringing artistry to perfumery with incomparable distinction.

Lead by CEO, David Crickmore, the House adopts an inventive approach to all its creations. Since 2006, Crickmore along with Creative Director, Christopher Chong, have together reinvented the brand to make it more current and globally appealing. Amouage is now a truly international and ‘total’ luxury brand with undeniable creative integrity and a growing standalone retail presence around the world.

Amouage perfumes are created by world-recognised perfumers in Paris, Grasse, Geneva and New York. They bring their long and masterful experience in perfumery to each creation and have an intimate understanding of how to interpret Chong’s inspirational directions and representing the House’s philosophy of creating its own trend.

Amouage’s fine fragrance portfolio comprises of Gold, Dia, Ciel, Reflection, Silver, Ubar, Jubilation, Lyric, Epic, Memoir, Honour, Interlude, Beloved and the final creation that expresses the end of the first cycle of the Amouage narrative, Fate. The House has also introduced a new stratum of craftship in its Library Collection with seven Opus fragrances.

The House of Amouage has now extended its product categories to include a Bath and Body Collection comprised of complementary soaps, hand creams, shower gels, body creams and body lotions, in addition to a Home Collection of candles and parfums d’ambience, a range of Travel Accessories and exclusive Leather Goods hand crafted in Italy, featuring the finest top-grade leather and exotic skins.

Today, Amouage has a total of 13 standalone shops across Oman, UAE, Bahrain, Saudi Arabia, Malaysia and the United Kingdom, with another eight shops planned for 2013 in Qatar, Kuwait and other key opinion forming cities around the world. Amouage has also greatly expanded its distribution network where the brand is now sold in more than 52 countries in the world’s most premier stores including Harrods, Fortnum & Mason and Selfridges in London, Lane Crawford in Hong Kong, Escentials in Singapore, David Jones in Australia, KadeWe in Berlin, Tsum in Moscow, Bon Genie in Geneva, Bergdorf Goodman in New York City and most recently, Harvey Nichols Dubai.

With manufacturing levels increasing dramatically year-on-year, Amouage built a new Factory and Visitors’ Centre in Muscat to provide adequate capacity for the next ten years at least, up to a maximum of 20,000 bottles a week. The two-storey perfumery opened its doors to visitors in December 2012, giving them the opportunity to view the various stages of perfume manufacturing from ingredient maceration to bottling and packaging as well as learn about the perfume extraction process.

Arresting and alluring, the various collections of the House of Amouage are synonymous with a lifestyle sought after by the most discerning international patrons. They appeal to sophisticated, confident and well-travelled consumers who are not afraid to stand out from the crowd by wearing something unusual and different, and who appreciate true mastery in perfume creation.


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