The new fragrance by the House of Herrera, GOOD GIRL has the bold femininity and sensual duality of the modern woman
Carolina Herrera proudly introduces GOOD GIRL, the ultra feminine fragrance that embraces the modern women of today. GOOD GIRL revels in her unapologetic duality – her femininity and sensuality, her timeless elegance and casual irreverence, her hopeless
romance and fearless independence. The House of Herrera has created a fragrance that captures and celebrates her glorious, high-spirited duality.
With GOOD GIRL, Carolina Herrera makes its boldest, most provocative statement to date. Always relevant, Carolina Herrera’s new fragrance reflects the multidimensional attitudes of the modern woman, further expressed through the campaign hashtag, “IT’S SO GOOD TO BE BAD” (#goodtobebad).
To create GOOD GIRL, Carolina Herrera de Baez, Creative Director of the House of Herrera Fragrances, turned to master perfumer Louise Turner. Known for her adventurous and innovative approach, Turner was the perfect perfumer to capture in scent the excitement and exhilarating complexity of today’s sophisticated woman. The luminous bottle, a midnight blue ultra-high stiletto and gold-heel, includes a complex internal pressure system. Both fragrance and bottle express the sensual, confident, feminine and powerful nature of the woman who wears GOOD GIRL.
For the print campaign, internationally renowned photographer Mario Testino brings GOOD GIRL to life through a series of images that capture the essence of the fragrance. Together with his collaborator and muse, super model Karlie Kloss, Testino weaves a spell that exposes a woman’s sensuality and mystery and at the same time speaks to her bold intelligence and playfulness – the delight GOOD GIRL takes in being absolutely, unapologetically herself.
Olfactory Notes of GOOD GIRL:
Heart: Jasmine Sambac
Base: Tonka Bean, Cacao
The new fragrance will be available from September 2016 in
100 ml, at retail price AED 540