Impressive Line-up Of International Brands At Beautyworld Middle East 2017

Beautyworld Middle East 2017, will feature more than 1,500 exhibitors from 60 countries, with the international flavour underlined by the presence of 22 country pavilions

Now in its 22nd edition, Beautyworld Middle East focuses on the six product groups of Hair, Nails, & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging, and Raw Materials; Professional Equipment, Spa & Wellness; Fragrance Compounds & Finished Fragrance; and for the first time in 2017, Personal Care & Hygiene.

The dedicated B2B platform is ideal for global players to launch their latest products and network with thousands of retailers, distributors, wholesalers, beauty professionals, importers and exporters from throughout the wider region and beyond.

An ever-expanding list of special event features will also ensure visitors come away inspired, educated, and rejuvenated.  The captivating highlights in 2017 include Centre Stage by Nazih Group; Battle of the Barbers; Sensorial Journey by Carita & centdgres; Quintessence: the art of perfume; Hair Education by ghd; Nail It! By Artistic and OPI; the Business in Beauty Summit; and Face it! by Mehron and Madi International.

Dozens of USA manufacturers will make their presence felt at the upcoming Beautyworld Middle East 2017 exhibition in Dubai, as they contribute to an impressive global turnout at the region’s largest trade fair for beauty products, hair, fragrances, and wellbeing.

More than 45 American companies have so far signed on to take part in the three-day event, including 25 USA Pavilion exhibitors, eight in a co-located Californian Pavilion, and the rest individual exhibitors.

All of these, and hundreds of exhibitors from around the world, will set sights on a Middle East and African beauty and personal care market that, according to analysts Euromonitor International, will have a retail value of US$28.8 billion in 2017.

Ahmed Pauwels, CEO of organiser Messe Frankfurt Middle East, said:  “Beautyworld Middle East has firmly established itself on the global map of the beauty and wellness industry, with exhibition space in 2017 from a variety of countries such as Argentina, Cyprus, and Poland, more than doubling in size over the previous year.
Being here gives international exhibitors unmatched access to a wide ranging and diverse Middle East and African market, that would otherwise be difficult to reach.”

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