Twelve of world’s top 18 fragrance houses have lined-up at the upcoming Beautyworld Middle East 2016 as MEA region outpaces global growth
Taking place from 15th to 17th of May 2016 at the Dubai International Convention and Exhibition Centre, the three-day Beautyworld event will host more than 200 companies specialising in the creation, development and production of unique compound fragrances, oils and perfumes.
Lacklustre growth in the West coupled with a slowdown in China and Russia has experts aiming that global fragrance houses are training their sights on the Middle East and Africa (MEA) region. According to analysts Euromonitor International (EMI), The Middle East and Africa (MEA) will be second only to Latin America in the global fragrance growth market, accounting for 31 percent of the estimated US $5.8 billion value increase from 2014-2019.
The analysis gets more light with the upcoming Dubai trade show that has twelve of the world’s top 18 fragrance creation houses: Givaudan, Mane, Robertet, CPL Aromas, Iberchem, Eurofragance, Cosmo International Fragrances, Expressions Parfumees, Fragrance Resources, Parfex, Technico Flor and LUZI.
Many of these, including French-headquartered perfumeries such as Mane, Robertet, Expressions Parfumees and Technico Flor, recently set up bases in the UAE to better serve the insatiable Middle East appetite for fragrances used in a variety of beauty and wellness products, from perfumes, soaps and deodorants to cosmetics, oils, and shampoos.
Others went a step further; Spanish company Eurofragance – which is exhibiting at Beautyworld Middle East for the seventh time – last year established an AED 10 million 10,000 sq.ft. creative centre in Dubai to create fresh fragrances that encapsulate the essence of
the Middle East. Earlier this year, the company also invested in an AED 3 million automatic fragrance compounder.
Sheikh Zaman, Eurofragance’s Country Manager, said the Middle East represents nearly 60 percent of its global business volume, “We currently have two production centres and four creative centres in Barcelona, Mexico City, Dubai and most recently, in Singapore.”
Fragrance is the largest in size of five core product groups at Beautyworld Middle East 2016, the region’s leading international trade fair for beauty products, hair, fragrances and wellbeing. With fragrances climbing a steep regional growth path, the section has grown in line with market expectations, from 111 exhibitors in 2011 to 170 in 2015, growing annually by 11 percent.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, said, “The Middle East has a long cultural connection to fragrance that goes beyond beauty. The region’s hot climate encourages consumers to maintain high levels of personal hygiene, and fragrance enables them to support this.”
“Developing markets such as the Middle East will benefit from favourable macroeconomic factors, where rising disposable incomes and stronger purchasing power will in turn spur growth in discretionary purchases, including fragrances,” Pauwels added.
Beautyworld Middle East’s footprint covers not only the Middle East, but extends across North and East Africa, the Levant, Central Asia, South and Southeast Asia, making it a key networking and sourcing platform for the beauty and wellness industries.
Returning show highlights and features at Beautyworld Middle East 2016 include Centre Stage by Nazih Group; Hair Education by ghd; ‘Face It!’ Makeup competition; Nail it by OPI & Nazih Group; and the two-day Business in Beauty Summit.