Beautyworld Middle East 2016 Explores Rare And Exotic Fragrances

Saudi Arabia, UAE key to regional dominance as final countdown begins to Beautyworld Middle East 2016

The healthy state of the regional market is also reflected in the upward trend of the three-day exhibition, Beautyworld Middle Eastwhich is scheduled to take place from 15-17 May at the Dubai International Convention and Exhibition Centre.

Data by analysts Euromonitor International (EMI) show the MEA’s US$25.4 billion beauty and personal care market will grow 6.4 per cent annually over the next five years, the fastest growth rate of all regional markets, and more than double the global average of just three per cent.

This year’s exhibition will feature Quintessence, a dedicated area in the fast-growing Fragrance section, where the spotlight will shine on a selection of hand-picked premium and niche perfume brands, offering an insight into the creative process behind the most unique and rare scents available in the market today.

Now in its 21st edition and spanning 53,000sqm of exhibition space, Beautyworld Middle East 2016 will feature more than 1,500 exhibitors from 61 countries when it opens next month. The impressive international flavour is underlined by 21 country pavilions, including for the first time from Bulgaria, while Malta, Nigeria, and Ukraine are among the debut exhibitor countries. Local support is also strong, with more than 200 UAE exhibitors covering 7,000sqm of exhibition space – an eight per cent growth over 2015.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, said: “Beautyworld Middle East has always been a crucial networking platform, delivering lucrative business opportunities in a Middle East and African market that, in 2015, overtook Latin America as the world’s fastest growing beauty and personal care market, and continues to drive future global growth.”


“It will again play host to scores of innovative new product launches putting it at the forefront of global beauty industry, from diamond and black pearl infused hair treatments, to organic men’s grooming products.”


“But what stands out this year is the wide range of brand new events and educational features, making this the most value-added edition of Beautyworld Middle East in its 21-year history.”

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