Cate Blanchett attended the Sì gathering day to celebrate the fragrance Sì Le Parfum and the Sì Women’s Circle
To celebrate the launch of the fragrance Sì Le Parfum and the Sì Women’s Circle, an exclusive cocktail party was held recently towards end of May at the Florence Hall in London, in the presence of Academy Award® winning actress Cate Blanchett, the face of the fragrance, and Roberta Armani.
During the afternoon, press from all over the world discovered the new feminine fragrance Sì Le Parfum, set to launch in most countries this September.
Giorgio Armani says: ‘Sì is my tribute to modern femininity – an irresistible combination of grace, strength and independence of spirit.’
To celebrate the first edition of the Sì Women’s Circle – a virtual project created by Giorgio Armani to give a voice to today’s women – the event was attended by three of the five women who have told their stories as part of this initiative. Apart from Cate Blanchett and Roberta Armani, the three out of the five women as part of the Sì Women’s Circle, Charlotte Ranson, ballet dancer at the Opéra de Paris; Kee Yoon Kim, actress on stage in Paris; and Cecile Schmollgruber, 3D pioneer in San Francisco attended the grand event. All of the beautiful ladies were dressed in classic Giorgio Armani creations for the cocktail party and the press presentation.
The women featured in the five videos made for the Sì Women’s Circle project have one thing in common: they have all had the courage to say yes – or ‘sì’ – to themselves and to their dreams and passions.