BeautyWorld Middle East 2016 Concludes

The three day exhibition gave an insight into the growth that the cosmetic and fragrance industry will continue to witness in the coming days…

Beautyworld Middle East 2016 came to an end in Dubai, with record exhibitor and visitor participation underscoring the glowing Middle East and African market for beauty and personal care. The 21st edition of the region’s largest international beauty and wellness trade show featured 1,530 exhibitors from 60 countries, and attracted 37,553 visitors from 135 countries.


The massive 26 percent year-on-year jump in visitors and nine percent increase in exhibition space comes as the Middle East and Africa (MEA) forges ahead as the world’s fastest growing market for fragrances, haircare, colour cosmetics, skincare, men’s grooming, spa and wellness.

Valued at US$25.4 billion in 2015, the MEA’s beauty and personal care market is estimated to grow 6.4 percent over the next five years according to analysts Euromonitor, reaching US$34.7 billion by 2020.


The impressive growth is clearly one of the factors that continued the buzz of activity right up to the last minute at the three-day Beautyworld Middle East event, before the doors finally closed on 17th May 2016 at the Dubai International Convention and Exhibition Centre.

“Beautyworld Middle East 2016 has been hugely successful, drawing in a record number of visitors to meet new suppliers, experience new products, and draw inspiration from the latest trends and innovations that are rocking the global beauty and wellness market,” said Ahmed Pauwels, CEO of the show’s organiser Messe Frankfurt Middle East.


Adding further he said, “There’s no other place in the world where there’s such a diverse mix of exhibitors and visitors, all under one roof, at one time.”

The international flavour of Beautyworld Middle East 2016 was underlined by 22 country pavilions, including a Brazilian pavilion of 25 companies that expect to generate more than US$13 million worth of business as a direct result of exhibiting at the show.


Beautyworld Middle East focused on the product groups of Cosmetics & Skincare; Hair, Nails & Salon Supplies; Fragrance; Machinery, Packaging & Raw Materials; and Professional Equipment & Spa. With more than 200 exhibitors, Fragrance was spearheaded by the world’s leading fragrance creation houses such as Givaudan, Mane, Robertet, CPL Aromas, Iberchem, LUZI and Eurofragance.


UK-based European Flavours & Fragrances (EFF) was also out in force, where its Global Creative Director Mark Buxton said, “The cake is so large, there’re so many potential clients and fragrance houses in the Middle East,” said Buxton, one of the world’s foremost perfumers, who has worked with the likes of Givenchy, Paco Rabanne, Versace and Cartier.

The 22nd edition of Beautyworld Middle East returns from 14-16 May, 2017 at the Dubai International Convention and Exhibition Centre.

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