Beautyworld Middle East set for growth as the demand for beauty and wellbeing continues to surge in the Middle East

According to Euromonitor International, UAE residents will spend AED 1,282.3 per capita on personal care by 2017

09e3a86f7262404db0cf548101dff8fbBeautyworld Middle East 2013, one of the world’s leading international trade fairs for beauty products, hair, fragrances and wellbeing, is set for a record 18th edition. It gives visitors the opportunity to source cutting edge products and services as well as learn about and discuss the latest market trends.

The mega event, to be held from 28 to 30 May, 2013, is set to open with robust growth across a wide range of sectors. With the Middle East’s appetite for high quality beauty and wellness products continuing unabated, organisers report strong interest in hair, nails, accessories, cosmetics, skincare & fragrances in particular.

According to the latest research by Euromonitor International, official knowledge partner for Beautyworld Middle East, the UAE’s per capita spend on personal care, which includes spas, salons, Turkish baths, non-medical massages, body care, cosmetics, skin care and more, is estimated to reach AED 1,282.3 by 2017. As compared to 2012, this will be a 13% increase on the spend (which was previously estimated at AED 1,131.7).

bfab0172495f4c2c89cdbb8fe4167b43“Beautyworld Middle East’s transformation over the years from being a simple beauty product exhibition into the internationally significant mega event on the beauty and wellness calendar that it is today, has partly been due to its success in adapting to the changing requirements of the market. By bringing in more special events, incorporating new elements and value additions, we hope to continue to play a constructive role in facilitating the ongoing development of the industry” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt at a press conference announcing details of the upcoming Beautyworld Middle East 2013.

“The Middle East continues to be one of the most influential regions internationally for the beauty and wellbeing industry. With impressive growth figures, we expect to see continued strong interest coming in from international brands,” added Sana Toukan, Research Manager, Middle East for Euromonitor International.

According to Euromonitor International, strong economic growth in Saudi and a boost in disposable income levels will enhance sales in beauty and personal care by 5.8% by 2017. Another clear trend that is expected to augment sales across this sector is the growing interest in men’s grooming products both in the UAE and Saudi Arabia as the number of products available within this subcategory, along with the number of advertisements focusing on them, is expected to soar.

What to expect?
For the very first time, the exhibition will have a Beautyworld Middle East Boutique which is a new dedicated area devoted entirely to niche premium products. It will showcase elements brought to the Middle East, for the first time, from New York. A range of elite products – predominantly in the fragrance category – will be highlighted.

The event will also have Organic Monitor Masterclasses which will focus on how to do business within the natural & organic cosmetics market. Meanwhile, Tone It! By Pantone, the global authority on colour, will have a series of presentations on the Winter 2014 colour trends. A competition to vote for the region’s colour palette, held in association with Pantone, will also be held.

In addition, Beautyworld Middle East 2013 will also have the Walk of Beauty by Madi International, Nail It! By OPI, Face It! By Enigma Beauty Group, Hair Education by the Salon Educators and the Spa & Salon Management Summit. It will also feature a wide range of product launches across all categories by international brands.

Trade buyers, retailers, distributors and beauty industry professionals from around the world are expected to turn out in strength for the three-day trade fair.

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