Beautyworld Middle East Gears Up For Silver Jubilee Edition

Get ready to watch 15 honours across 10 categories to recognise region’s definitive 
role in global beauty and fragrance industries

Beautyworld Middle East, the region’s largest international beauty and wellness trade fair, is all set for its silver jubilee (25th edition) this year. As part of the celebrations, organisers are also hosting the maiden edition of the Beautyworld Middle East Awards to recognise top performers in the regional beauty and fragrance industries.

Fifteen awards across 10 categories will be presented on the first evening of the three-day show, which will be hosted at the Dubai World Trade Centre (DWTC) from 31 May to 2 June, 2020. Details about the awards programme and nomination procedure are available on the Beautyworld Middle East website.

“This is a long overdue initiative to recognise highly buoyant industries with global roots firmly planted in the Middle East,” explained Elaine O’Connell, Beautyworld Middle East’s Show Director.

“The region produces the fine woods, scented resins, myrrh and incense that make up some of the most popular and valued fragrances worldwide, while it’s also home to entrepreneurs who have gone on to find international business success.

“The prestigious Beautyworld Middle East Awards will reclaim some of the region’s knowledge leadership positioning in the global beauty and fragrance fields.”

The awards will be judged by a multi-national panel of independent experts, perfumers and beauty professionals. The panel includes France-based Mark Buxton, one of the world’s foremost perfume creators who has more than 25 years’ experience in fine fragrance creation, and has created scents for high-end brands such as Givenchy, Versace, Van Cleef & Arpels, Paco Rabanne, Burberry, Cartier, and Chopard.

Others on-board are Dubai-based Anthony Walsh, Creative Director and Owner of Mane Hair & Beauty Salon, and Gaëlle Doré, General Manager of centdegres, a strategy consulting agency.

The Beautyworld Middle East Awards will unfold during a dazzling, evening gala dinner event at the conclusion of the first day of Beautyworld Middle East’s 25th edition in 2020.

Award finalists’ work will go on show at Beautyworld Middle East 2020 in front of an anticipated audience of more than 45,000 trade buyers and beauty professionals.

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