The three day event touted as the region’s largest beauty and wellness trade fair, was hosted on 26-28 May at the Dubai International Convention and Exhibition Centre
Beautyworld Middle East 2015 edition emerged as a record breaking show with a staggering footfall of close to thirty thousand visitors from more than 120 countries across the globe.
“Exhibition space also grew by 13.5 per cent this year, and with 1,450 exhibitors from 60 countries out in force, there were plenty of opportunities for buyers to meet new suppliers, view innovations, experience new products, and compare options”, said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.
Highlights of this edition included the dual launch of Centre Stage by Nazih Group, and an Organic and Natural Pavilion; while other features included Hair Education by ghd; Nail It! by OPI and Nazih Group; and a two-day Spa and Wellness Management Summit for the attendees.
The event concluded as the Middle East and Africa (MEA)overtook Latin America as the world’s fastest growing beauty market this year.