Juicy Couture’s iconic Viva La Juicy portfolio introduced its new addition Viva La Juicy Rosé in a lavish event at Ladurée JBR, Dubai
Juicy Couture’s Viva La Juicy portfolio has a new addition in house with Viva La Juicy Rosé perfume. The sparkling new scent was unveiled during an exclusive press event hosted this month by Lady Fozaza. Held at the Ladurée JBR, Dubai, the guests were treated to a lavish afternoon tea-party, in a whimsical setting surrounded by floral towers and sweet treats whilst discovering the Viva La Juicy Rosé fragrance, which offers a fresh twist on the classic perfume.
Viva La Juicy Rosé highlights the success of the Viva La Juicy portfolio by showcasing the scent’s playful side. The Rosé girl is the queen of light-hearted fun. She sees the world through rosé coloured glasses and celebrates in the most surprising of places. With one spritz, the Juicy Couture girl can #RoseEveryday and escape to a whimsical garden oasis where she is showered with glittering sunshine and pink bubbles. Just like its muse, Viva La Juicy Rosé spontaneously transforms an ordinary day into an unforgettable, vivacious party.
Inspired by the Viva girl’s free spirit and exuberance, Viva La Juicy Rosé offers a fresh twist on the classic scent. A springtime toast to the forever bubbly Viva girl, Viva La Juicy Rosé is an irresistible bouquet of honey-like pink blossoms, which pops with fizzy citrus perfection and is kissed by the glow of amber. The scent perfectly captures the Viva La Juicy Rosé muse’s sparkling personality and vibrant world.
Housed in the iconic Viva La Juicy-style bottle, this eye-catching design shimmers with an ombré effect, fading from splashy pink to radiant gold, differentiating Viva La Juicy Rosé from the Viva La Juicy collection. The rose-gold champagne bottle charm and translucent pink bow hint at the effervescent, celebratory fragrance inside.
The campaign face of the Viva La Juicy Rosé muse is the international beauty icon and supermodel Candice Swanepoel. The campaign will capture Candice’s playful energy, while incorporating her feminine and glamorous presence.
The attendees at the grand launch were introduced to the new sparkling scent by Sebastian Clifton-Welker, Director of Public Relations International, who presented Viva La Juicy Rosé’s conception, creation and campaign. Amandine Nikuze, Fine Fragrance Developer at Firmenish, revealed the fragrance’s composition and concoction.
