New Firmenich Fragrance Collection Highlights Strength and Optimism

Firmenich has launched a new fragrance collection which highlights strength & optimism. This collection is inspired by Pantone® Colour of the Year 2021

Firmenich, the world’s largest privately-owned fragrance and taste company, has launched a new collection of fragrances inspired by Pantone® Color of the Year 2021. With formats adapted for liquid hand soap, candles and fine fragrance, nine new fragrances highlight the important themes of strength and optimism expressed by consumers and customers in the current reality.

This year, for the first time, Pantone® has selected two colours: Ultimate Gray, a persistent grey, and Illuminating, a golden yellow. These colours emerged from consumers’ newfound strength in the face of adversity displayed over the past year, as well as the hopefulness that brighter days lie ahead.

“Today, we are experiencing a moment of resilience, balanced with optimism for the future. The powerful combination of colour and scent enables our customers to deliver much-needed comfort and strength to help consumers overcome stress,” said Ilaria Resta, President, Global Perfumery. “Gray, mineral-rich clay comforts us, boosting our steadfastness, while yellow, solar citrus warms us, bringing us to hope for tomorrow.”

Nine Firmenich perfumers from around the world developed a new collection of fragrances, bringing together their unique creativity with Firmenich’s award-winning ingredients palette, from naturals and molecules to biotech innovations, as well as patented technology to reinforce both hygiene and emotional benefits.

ULTIMATE GREY: A modern, popular choice for home decor, grey is present in our most private and secure spaces. Seventy-two per cent* of consumers still plan to do more activities from home and 63%* say they’re going to be travelling less. With an understated elegance, grey provides us with comfort and familiarity throughout our day. Three fragrances – Clean Slate, Claystone and Smoked Minerals – explore the olfactive concept of grey clay, with a blend of mineral notes. Ingredients such as cashmere woods help provide comfort to the blends.

ILLUMINATING YELLOW: As 67%* of consumers still expect the pandemic to last for a long time, the familiar feeling of the warmth from the yellow sun can provide comfort in hard times. Yellow represents a sparkling, uplifting fragrance. The three scents – Sunshower, Citrus Spirit and Golden Hour – deliver an experience full of energy, using the bright notes of solar citrus. Touches of musk add comfort to the blends.

FLAVOR OF THE YEAR: Working with the Firmenich Taste & Beyond team, Firmenich also developed three fragrances to represent the Flavors of the Year. As a super-root, ginger is symbolic of strength, root toughness. As a super-fruit, yuzu is symbolic of unfailing optimism. Corresponding fragrances include Ginger Root, Ginger Yuzu Tea, and Shining Silence. 

Perfumer Ashley Balavoine said: “We created fragrances that respond to consumer needs for security—safety, health and comfort. Consumers have been forced to face ideas they’ve never faced before, or perhaps taken for granted. We want to ground consumers, reinforce them, and also lift their spirits towards a better future.”

Pantone®, the provider of professional colour language standards and digital solutions, has selected the Color of the Year for 20 years by analyzing trends and influences across a wide range of lifestyle areas including the entertainment industry, art, fashion, design, and travel destinations. Since 2000, Firmenich has nurtured a relationship with Pantone® which allows us to stay ahead of emerging insights and bring the colours to life through flavours and fragrance.

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