Firmenich, Givaudan, IFF, and Symrise announced the launch of the Fragrance Science & Advocacy Council (FSAC), a new trade association dedicated to the...
Author - FourPlus Digital
Beautyworld Saudi Arabia, the Kingdom’s only dedicated exhibition for beauty products, hair, fragrances, and wellbeing, has been rescheduled to 20-22 February...
On the occasion of #FragranceDay which is on 21st March, Firmenich launches an exclusive series of Instagram Live conversations this week on @FirmenichFine...
Inspired by the dunhill man’s spirit of adventure, ICON RACING was launched in 2018. The ICON RACING man enjoys a casual, yet sophisticated lifestyle and...
He’s cool. He’s hot. He’s an icon in the YSL style. An electrifying showman who has penned epoch-making hits like “Are You Gonna Go My Way,” It Ain’t Over Till...
Cartier presents the Les Collections de Parfums
On the occasion of 8th March, globally celebrated as International Women’s Day, Firmenich, became the first company in the world to successfully upgrade its...
CPL Aromas recently celebrated Christian Provenzano’s milestone of 50 years in the Fragrance business. Christian started this 5-decade journey in 1971, with...
Scientific research by Firmenich has determined that consumer context is the key to establishing emotional benefits with fragrance. After years of research...
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