Dior is bringing house codes and the values of an up-and-coming consumer base together as part of a new campaign and collective.
Author - FourPlus Digital
Cherry Blossom 2023 Millésime by Guerlain is a floral fragrance for women, launched in 2023. A poetic tribute to the Japanese cherry blossom that blooms each...
Canadian and American Actor, Ryan Reynolds adores Santal 33 by Le Labo. Ryan Reynolds is known for his comedic performance, his excellent sense of humor along...
English actress and philanthropist Vanessa Kirby is the face of Cartier’s new La Panthère fragrance campaign.
Electric Cherry by Tom Ford is a floral fruity fragrance launched in 2023. Electric Cherry is at once effervescent and playful, a scent that captures the...
Technicoflor’s perfumer Berengere Bourgarel talks about the beauty of Atlas Cedar and how it is a key ingredient of some fantastic perfumes. Berengere...
According to Ana Gomez, perfumer at Iberchem, in 2023, the Middle East will reinforce its taste for traditional ingredients such as Oud among many others. The...
Rawya Catto, General Manager – Middle East, CPL Aromas, gives us a sneak peek into the brand’s five decade old legacy, focus on sustainability and...
Jenna Ortega, Thuso Mbedu, Maya Hawke, Joseph Quinn, Fai Khadra, Liu Yu Xin, and Oreselan are the artists starring in the new campaign for Gris Dior, a scent...
Amercian Actress, Reese Witherspoon is a fan of Amber Musk by Lauder Aerin. If Reese hadn’t already won us over with her impressive acting chops, must-read...
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