Kirby has a long history on stage and screen, shooting to fame and critical acclaim with her role as Princess Margaret in Netflix’s “The Crown.” The La Panthère fragrance campaign marks the beginning of the partnership.
According to the company, the debut campaign sees Cartier return to the origins of its beloved animal through the heart of a tropical forest, where it all began. Kirby appears from within this green, hidden land, led by instinct alone, and transforms into her alter ego, a feline, the reflection of her personality, both predatory and protective.
“It is such an honor to become an ambassador and embody the wild feminine spirit behind the iconic scent of a Panthère,” Kirby said. “To be aligned with a house that has a real appreciation for, and commitment to philanthropy, women’s empowerment, conservation and arts, and culture, powered by the extraordinary team at Cartier, is truly inspiring. They have become a family to me and I am honored to be on this journey with them.”