Rasasi extends its irresistible La Yuqawam Oriental Series with exclusive collection

La Yuqawam Orchid Prairie & Tobacco Blaze set to ignite feelings

La-Yuqawam-Tobacco-BlazeRasasi Perfumes, which offers a wide range of exclusive fragrances – today announced a unique extension of its La Yuqawam Oriental collection with the Orchid Prairie & Tobacco Blaze series. The new series comes within a year of Rasasi’s launch of La Yuqawam Pour Homme and Pour Femme, which brought the Oriental luxury and Arab heritage in all its splendor and magnificence to the regional consumers.

La Yuqawam means irresistible in Arabic and Orchid Prairie & Tobacco Blaze for men and women epitomizes Rasasi’s brand philosophy and extends a classic yet modern feel to it. Every aspect of La Yuqawam – from its concept notes to the premium packaging – reflects the ultimate in luxury.

La-Yuqawam-Orchid-PrairieLa Yuqawam Orchid Prairie & Tobacco Blaze Men series preserves the irresistibility with its scents of saffron and Neroli that unites with violets, Armoise and Coumarine to ignite the feelings. La Yuqawam Women is tuned with nature, thanks to the mix of the scents of blue flowers with rose that settles down with Oud and Amber.

The collection is available in beautifully tarnished and chic 75 ml EDP bottles with elegantly rounded curves.

Mr. Anis Kalsekar- Director, Oriental Product development-Rasasi at Perfumes, said: “Last June, we launched the La Yuqawam range in line with the preferences and styles of our niche customers in the region. Now, we extend this Oriental line to build on the allure and leave an inspirational trail. The classical harmony brings in a warm and comfortable feeling in the new series. The enticing new fragrances will evoke fond memories and bring a smile while the fresh colors add a touch of style and comfort.”

Mr. Kalsekar added: “La Yuqawam Orchid Prairie & Tobacco Blaze Men series epitomizes our core philosophy aimed at offering a premium product for our high-profile clientele. Like our previous collection, the new series will redefine luxury perfume in its own inimitable way, and join the elite band of true classics.”

An alluring blend of sophistication, La Yuqawam Orchid Prairie & Tobacco Blaze Men series offers a leading note of Neroli, Muget Saffron, cascades down to Violet, Apricot, Accord, Coumarine, Amber and Cedar wood, and ends with patchouli, leather and pure Indian Oud. The female series leads with rose, Geranium and blue flowers, with middle notes of Cashmeran, Coumarine and Oud Wood Jakarta and ends with Vanilla, Musk, Amber and Pure Indian Oud.

The new range is available at select Rasasi exclusive stores across UAE, Oman, Bahrain, Kuwait, Qatar and Kingdom of Saudi Arabia.


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