A limited-edition fragrance and color collection that celebrates the joyful pleasure of pink

PleasuresPop_SP13_Expires_Dec2013This Summer, unleash the intense pleasure of pink with a playful fragrance and color collection that conveys a wild and unabashed expression of femininity – introducing new pleasures Pop. The collection features new, limited-edition pleasures Pop Eau de Parfum, a Fruity Floral fragrance that captures the carefree spirit of taking time to enjoy life’s simple pleasures with a new sense of vibrancy, spontaneity and bold colorful energy. To complement the fragrance with a shockingly dramatic and wildly bold tease of pink, Pure Color Nail Lacquer in Berry Hot coats nails in juicy, saturated color and limited-edition Pure Color Lip-gloss in Fuchsia Vibes drenches lips with a high-impact, glossy finish. Experience the pleasure of life in pink with the bright, vibrant colors and luscious notes in new pleasures Pop.

The Fragrance

PleasuresPop_Bottle_Shot_Expires_June2014-resizedHoused in the iconic pleasures bottle re-imagined in transparent fluorescent pink with a playful glossy white logo, NEW pleasures Pop is a vibrant, colorful blend of florals, brightened with luscious, fruity accents. Bold bright topnotes of Pink Grapefruit and tangy Cassis burst with saturated sparkle as a luscious blend of Lychee NP® and Raspberry NP® vibrate with the fresh floralcy of Freesia. Then, a wildly feminine heart of Lily, Jasmine, and layered ribbons of Pink Peony, are accented by voluptuous Rose Wardia. And a softly sensual foundation of Benzoin, Cedarwood and Musk are kissed by a playful hint of Vanilla and delectable Heliotrope.

The Color Collection

High-impact Pure Color Lipgloss in Fuchsia Vibes saturates lips with lasting shine in an enviably kissable shade of pink, while Pure Color Nail Lacquer in Berry Hot coats nails in bright, bold color for a chic and ultra-feminine look.

New pleasures Pop will be available at all Estée Lauder counters beginning inSeptember 2013.

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