Escada Launches Joyful – A New Fragrance For Women

Escada launches a playful fragrance for women who are like a spark of sunshine on a rainy day

Escada Joyful
Escada Joyful

Joyful by Escada is a sparkling floral fragrance formulated for women who want to seize all of life’s opportunities and embody joie de vivre.  It is for the woman of today who approach life with positivity, spontaneity and confidence.


Inspired by the joy of receiving a beautiful bouquet of flowers, this delicate and light scent has the shimmering quality of morning dew. Fresh pink peonies are at the heart, surrounded by white florals of magnolia with hints of juicy blackcurrant sorbet and the warmth of honeycomb.

The top notes consist of the fruity aromas of black currant, melon and mandarin. The heart is floral and includes accords of peony, and magnolia, nectarine and violet leaf. The base is made from honey and sandalwood.

The face of the perfume, Australian supermodel Miranda Kerr, confirms that the perfume encourages positivity and confidence to see the bright side of life.



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