BYREDO Launches INFLORESCENCE Parfum for Spring 2013 at Paris Gallery

Paris Gallery, the leading luxury retailer in the region, announced the launch of the BYREDO INFLORESCENCE parfum.

To celebrate the beginning of spring, nature’s perennial and powerful rebirth, Ben Gorham (Founder and Creative Director of BYREDO) envisaged a wild garden and a floral scent that would capture the strength and beauty of its blossoms, just as they reach their dramatic peak. The result, the wonderfully entitled ‘INFLORESCENCE’, is an Arcadian stroll through untamed bowers of full-blown, rambling roses, interspersed by the intoxicating, honeyed notes of pink freesias in their prime. Two of Spring’s very first flowers lie at the heart; the creamy-soft allure of the Magnolia blossom, its petals fully open about to drop onto beds of quivering Lily of the Valley or ‘May Bells’ – in the language of flowers, symbolic of a ‘return to happiness’ and the joy associated with the onset of spring. Finally, and most unusually, Ben has used Jasmine at the base, again luxuriant and overgrown, a veritable riot of fresh sweetness that supports the structure and furnishes a heady close.