Once upon a time, there lived a braveheart warrior queen, Boadicea whose valour and courage made history. Eons later, her namesake Boadicea The Victorious is determined to create history again with its range of breathtaking perfumes
Boadicea The Victorious is making her predecessor proud. Queen Boadicea was an English Queen who is also recognized as one of the most notable female warriors to lead an uprising against the Roman empire. Known for her courage and valor, history often describes her character as that of a strong woman who made her mark in a male dominated era. Much like her namesake, Queen Boadicea, the fearless warrior queen of England who made her country proud, Boadicea the Victorious, the luxury range of perfumes has also swept the world with its mesmerizing presence and variety. True to the character of the queen, these fragrances are so strong and intense that they tend to have a lingering presence that can pass the toughest skin endurance test.
Encapsulating the rich lineage of British through the distinctive representation of the qualities that Queen Boadicea was known for, makers of Boadicea The Victorious, that it spawned a range that is not just compellingly beautiful, but also so British!
The Winning Run
Seven years ago, in 2008, Boadicea The Victorious–the Luxury Perfume Collection was launched in a worldwide show window at Harrods in London. Within a short period it came to be known as one of the most glamorous brands launched in recent times with retailing in several other countries besides UK. Few years down the line, Boadicea The Victorious and Harrods, were celebrating the launch of their latest perfume Legend by organising a workshop for a hand-picked group of 60 odd perfume lovers to see for themselves the perfume making process and interact with top international perfumer Christian Provenzano, the genius who leads the creative team at Boadicea The Victorious. The fragrance continues to be its best seller even today.
As CEO, Boadicea The Victorious, David Crisp, puts it, “In painting and music there are great artists whose work is instantly recognisable, and whose fame spreads worldwide. The world’s leading perfumers may never become household names, but their unique genius is every bit as individual.”
The best part of Boadicea is that the perfumes are not gender specific. Therefore there are no woodsy macho perfumes meant only for men. And neither are there floral sprays meant only for the delicate women. Since gender lines and perception patterns have changed in the last decade or so, it makes complete sense to just provide an array of the finest and leave it open for a pick up as per the wearer’s mood. The bottomline of the company remained at bringing premium and unique perfumes to the table irrespective of the gender.
Essence Of The Brand
Exploring the range offered by Boadicea The Victorious.
The Power Collection is a brand that displays its prowess in a subtle way. Whispery soft fragrances that have the power to seduce the toughest.
The Spirit Collection attempts to capture the spirit of the fiery warrior queen. Defiant, strong-headed but with a softer more alluring side to her personality that slowly and gently envelops the people and space around her.
The Courage Collection is a strong, steely range with fearless scents for men as well as women.
The Vigour Collection is inspired by the warrior queen’s zest and vitality. The perfumes in this collection are bright, sparkling and youthful.
The Classic Collection is a throwback to the times when the world was not as multidimensional as it is today. When the puritans believed that life was not a myriad of hues but had to be rock solid and extremely well-defined in its identity just like in the Queen’s era.
The Black Collection is the draw of the dark. Mysterious, beautiful with a touch of the dangerous. And totally and completely irresistible. This range comprises of highly concentrated perfumes that showcase the complexity of the range.
The Blue Collection with its gorgeous inspiration, the waters that surround the island nation of Britain. Its unique blue finish and gold shield, reflects the craftsmanship of the traditional artisans of Britain.
The Gold Collection is unique because it offers lighter aromas even as its various versions take you through the streets of London. Kings Road, Bayswater, Chelsea, Hyde Park, Mayfair, Greenwich, Jubilee, Oxford, Notting Hill and Piccadilly…these are the names of the perfumes in this range.
Apart from these stunning collections Boadicea The Victorious have also introduced The Pewter Purse Spray, which is a travel accessory that fits in your purse. It can come with a 10 ml refill bottle in which you can fill the same perfume or choose to carry another favourite from their collection with you.
Gift A Bouquet
When you like a perfume, you inevitably head for the same one when you are looking for a refill. But what happens when you like more than one, perhaps many? It’s a unique dilemma but one which has found a solution with Boadicea The Victorious. They offer a beautifully put together perfume set, much like their pewter pure sprays. This bouquet of fragrances can be customized so the buyer can pick and choose the fragrances he wants. A neat, new concept that suits people who are looking for innovative gifting options.
Romance, Scented Candles And More…
Nothing like the beauteous candlelight to ignite some romance. And when with the candlelight you also have a perfumed environment, then there’s a world of opportunities opening up before you. With Boadicea The Victorious’ foray into the world of candles, there are eighteen different fragrances to choose from. Fragrances that have been integrated into the finest of wax and available in frosted glasses. Light my fire. Literally.
Where Can You Track the Queen
Boadicea The Victorious is available in prime stores across London, Europe, United States, The Gulf and Russia. In London, the complete range is available at Harrods, Selfridges, The Avery Fine Perfumery. In Europe, it is available at PWV in Vienna, Austria; Verso in Belgium; Printemps in Paris, France; Ludwig Beck in Germany; Madison in Hungary; Elisir in Italy; Parfumerie in Switzerland.
In the United States, you can find these perfumes at Henri Bendel in New York and The Avery Perfumery in New Orleans. In the Gulf, the range is available at Boadicea The Victorious Perfumery at the Avenues Mall in Kuwait City. In Russia, it is the Tzum in Moscow.
Awards Rewards
When a good job is crowned by some worthy praise, it makes all the effort really worth it. Boadicea The Victorious have many such crowning glories. Allure Magazine that makes the mark for giving unbiased reviews on brands, had awarded Boadicea The Victorious as one of the top brands. Earlier in 2010, the brand got the coveted Wallpaper Best Design Award. More recently Almas, has been nominated as the Perfume Extraordinaire for the prestigious Fragrance Foundation’s FIFI awards, which is often regarded as the ‘Oscars’ of the perfume world.
