Pharrell Williams’ First Louis Vuitton Fragrance

Louis Vuitton’s LVERS is a collaboration between men’s creative director Pharrell Williams and master perfumer Jacques Cavallier Belletrud. Inspired by summer sunlight, LVERS captures the scent of light on the skin. With green and spicy notes like galbanum, cedarwood, sandalwood, ginger, and bergamot, it evokes a forest at sunrise.

Williams brings his creative vision to the fragrance’s design, featuring a golden hue in a glass bottle and a green camouflage print travel case. LVERS embodies energy, elegance, and inclusivity, suitable for all genders and ages, offering a spritz of summer’s optimistic warmth.

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