Pacific Chill: Louis Vuitton’s Newest California-inspired Scent

The French house hosted a wellness event in Malibu to celebrate the fragrance launch, a collaboration between perfumer Jacques Cavallier-Belletrud and artist Alex Israel.

A marriage of artistry; the two presented their latest fragrance collaboration, the fifth in the series, Pacific Chill. They faced an audience of influencers and press overlooking the ocean, perched atop the hills of Malibu.

It’s a world inspired by California, with notes of black currant, cédrat, basil, lemon, and coriander, as well as carrot seeds and orange.

Pacific Chill was born then and there, with soft fruity notes coming through in the end. Cavallier-Belletrud considers it the “detox” scent of the bunch. He worked on branding, including the fragrance’s name, campaign, packaging, and “visual identity,” he added. His aim was to “capture this unique aspect of Los Angeles life — the city’s love of wellness and nature and its cool, uncanny morning light — in a bottle. Literally

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