Perfume makers are fiercely lobbying at EU governmental levels to protect their palette of ingredients.
L’Oréal’s CEO, Nicolas Hieronimus, has always had a deep appreciation for fragrance. Instead of basking in his achievements as he was honored at the Fragrance Foundation awards in New York on June 15, he took the opportunity to deliver a passionate call to action.
The European fragrance industry, responsible for manufacturing synthetic and natural fragrance ingredients used in consumer products like perfumes and personal care items, plays a vital role in the continent’s economy. It generates an estimated annual revenue of 8 billion euros, as reported by the International Fragrance Association (IFRA), which serves as the representative body for the fragrance industry.
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