CPL Aromas, the world’s leading fragrance-only fragrance house took part in Beautyworld Middle East 2023 this week, with an innovative stand, an abundance of new scent collections to discover, and a welcoming team together with the founding family on hand to answer all the fragrant questions from visitors. The beautiful stand decked in flowing fabrics transported you to a scented universe where different pillars of luxury were explored.
Sustainability and luxe combine for an eco-conscious collection of scents featuring candles and liquidless reeds, all created using CPL Aromas’ EcoBoost technology.
When the act of smelling scents is leveled up by the experience you have demonstrated through CPL’s collection of Bakhoor fragrances that focus on using AromaSpace, CPL’s headspace technology.
Combining different elements and textures for an eclectic aesthetic, here CPL gave their perfumers free rein to create scents that are truly explorative and creatively displayed as EDTs and Attars.
Luxury can often be seen as exaggerated and over the top, however quiet luxury looks at the simplistic aspect of luxury where elegance and opulence are key for an understated brilliance. Fragrances were centered around CPL’s AromaFusion technology – a set of captive ingredients only available to CPL perfumers. The EDTs were displayed in artisanal blown glass bottles sourced from Syria.