Miu Miu Perfume By Miu Miu!

Miu Miu introduces its first fragrance Miu Miu which is something of a chimera: one can’t quite categorise it because it refuses to be categorised

Miu Miu is a brand in love with contradictory women: intelligently frivolous, fearlessly fun, seriously lighthearted, feminine feminists. So the first fragrance by Miu Miu is something of a chimera. The scent is elusive – the brand character naturally rejects the expected, the proper, the reserved, or the clichéd – because the qualities it evokes are elusive: youth, femininity, freedom, and confidence that comes from knowing exactly what you want.

Miu Miu is signed by perfumer Daniela Andrier, where she creates a study in contrast. The soft, fresh, ingénue scent is set against a deep earth-toned background and the surprising combination feels natural and timeless – flower and earth – but the effect created by the multi-faceted process is utterly contemporary, an alchemic slight of hand.