The second boutique from this luxury French perfume house has unveiled at BurJuman Centre
Since 1996, M.Micallef has carved its own niche in the luxury perfume market, transforming rare and fine ingredients into ambrosial scents and enclosing them in artisanal flasks. Their perfume bottles are a constant visual delight for patrons – hand crafted in crystal glass and painted by hand, before being decorated with Swarovski crystals. Little wonder then, that the M.Micallef perfumes are distributed in 60 countries across Europe, the Middle East, the US, Africa and Asia. And now, its second boutique in the UAE has launched at the BurJuman Centre.
The new boutique follows the successful launch of M.Micallef’s first stand-alone store in UAE last November, within Grosvenor House, Dubai Marina. this second boutique marks M.Micallef’s continued expansion in the GCC. Housing one of the finest collections of luxury shopping brands, BurJuman Centre hosts the new boutique within Fashion Avenue on the second level.
Parfums M.Micallef was one of the first to appear in the niche luxury perfume market, and continues to be a melting pot of individual passion and talents. It’s the brainchild of the French couple Martine Micallef and Geoffrey Nejman. Geoffrey is the nose of the brand, and Martine with her artistic flair festoons M.Micallef with her illustrious crystal falcons. The brand’s signature of mixing French and Arabic scents to create unique fragrances has won a loyal clientele among perfume connoisseurs, VIPs and royalty.
Grown with passion, M.Micallef is showcased in 900 carefully selected luxury perfume stores worldwide. Co-Founder Martine Micallef said: “It is a privilege to continue our expansion here with our boutique concept. As a key market for luxury brands, Dubai is a natural fit for M.Micallef and we enjoy fulfilling the needs of discerning customers across the region.”
And for those who cannot have enough of this brand, there’s good news: the perfume house has plans to open up to 10 boutiques in the UAE over the next three years.