Roberto Cavallis’s latest feminine fragrance, Paradiso, just got a fresh face. She is none other that star of the ramp, Edita Vilkeviciute.
Coty announced today that it has signed an agreement with Edita Vilkeviciute to be the face of the new Roberto Cavalli fragrance for woman, to be revealed in mid-February 2015.
Edita Vilkeviciute was born and brought up in Lithuania. This acclaimed supermodel’s career was propitiously launched by her runway debut for Cavalli. Scintillating and sexy, she radiates a stunning form of beauty and an aura of grace and modernity. She appeared on the cover of several upscale magazines. Her charismatic beauty drew the attention of the hottest brands. Thus it comes as no surprise that the sophisticated young woman is now the muse of the new Roberto Cavalli fragrance for woman : Paradiso.
“It is an honour to be the new face of Roberto Cavalli Paradiso fragrance. I am blessed and really grateful to have this chance” said Edita Vilkeviciute.
“Edita is a perfect match for Paradiso. She is a very talented model, feminine and sensual but also joyful and full of life. She has a positive energy that irradiates around her, and that immediately convinced us she could embody the woman of Cavalli’s Paradise” said Renato Semerari, Coty President Categories & Innovation. “Edita is a supermodel of stunning beauty. She sums up the spirit of the fragrance and perfectly embodies the Paradiso woman, a bold and utterly feminine creature who irradiates her sophisticated glamour without being afraid to assert her natural seductiveness” said Roberto Cavalli, President of Roberto Cavalli house.
Edita Vilkeviciute has signed on to do print and TV ads for the new Roberto Cavalli fragrance for a worldwide campaign with Jonas Akerlund as the film director and Mario Sorrenti as the ad print photographer.
The new Roberto Cavalli fragrance will be on counter in mid-February 2015.