Raw Spirit is a brand inspired by the energy, spirit and connection to nature, as well as the experiences of the oldest and most marginalised communities around the world. Internationally renowned fashion photographer and social entrepreneur Russell James partnered with OBS Lifestyle to launch Raw Spirit recently in the UAE at the Four Seasons Hotel in Jumeirah. Super model Behati Prinsloo is the face of the brand.
OBS lifestyle, a hub for luxury, premium and niche lifestyle products, explores the world to bring authentic brands of the highest quality to the GCC. The fragrances by Raw Spirit focus on celebrating the unique natural ingredients and spirit of some of the world’s oldest cultures and communities.
“Behati is so perfect for Raw Spirit,” James said, “She has this authenticity and amazing natural energy. It’s really as if we’ve brought Raw Spirit to life in human form.”
Prinsloo, who is the face of Raw Spirit as well as brand ambassador, stated, “I love the philosophy behind Raw Spirit. I am a real advocate for giving back. For me, the phrase ‘raw spirit’ means nature, stripped back and ethereal. This is Mother Nature at her best.”