COTY Middle East hosted an exuberant party to celebrate the launch of the new Roberto Cavalli’s male fragrance ‘Just Cavalli for Him’.
Guests were treated to tailored made entertainments reflecting the playful elements behind the Just Cavalli brand. Guests who visited the ‘Python Club’ created for this special night only, discovered an edgy venue dressed with Cavalli blue python characteristics.
The mottos behind the Just Cavalli party were displayed all around the venue to create this fun environment. Just Play, Just More, Just Now; attendees saw themselves being transported into a young and glamour world.
The appeal of the event was further enhanced by a special fortune teller, a projection room playing behind the scene videos with the rhythmic sounds of famed “DJette” who created an electric atmosphere.
As witnessed by guests ‘Just Cavalli for Him’ is more than a perfume or a touch of sensuality. It is an attitude, which embodies a bold spirit; mixing young, sophisticated and rock’n’roll elements to stand out of the crowd and be one of a kind. Created with a sense of provocation in mind, freedom and animal print, the fragrance crystalizes the world of Roberto Cavalli made of imagination, invention and creativity.