2012 Fifi Arabia Awards : Lauding The Best

The 2012 Fifi Arabia Awards, or ‘Fragrance Oscars’ as it is known, has established itself as an important happening in Dubai’s event calendar. 

012The Fragrance Foundation Arabia announced the winners of the 2012 FiFi Arabia Awards at a gala event held at the Armani Hotel, Burj Khalifa in November, 2012. Growing ever more glamorous, this was the third successive FiFi Arabia Awards held in Dubai since its debut in 2010. The evening saw the crème de la crème of this fantastic city stepping out in glittering attire, gracing the elegant soiree.

“I salute the industry players and consumers of this region whose participation was an important part of this awards ceremony,” said Mr. Shahzad Haider, Chairman of Fragrance Foundation Arabia. The event was also attended by the industry’s prominent players including manufacturers, suppliers, retailers, distributors and media.

003First held in the US in 1973, the FiFi Awards was instituted to honour the fragrance industry’s creative achievements, and is the most prominent and prestigious celebratory event of the fragrance industry. Now an iconic event, it was, by all accounts, a most delightful and memorable evening.

Arabian Oud stood out as the favourite, bagging 5 of the 14 highly covetable awards. With more than 200,000 online votes recorded this year, it was Paris Gallery who once again took home the ‘Retailer of the Year’ Award. In a region where consumers enjoy the best of both worlds, it was Arabian Oud that dominated the Arabian category, with L’Oreal and Procter & Gamble, the international category.

fifiThe awards were divided into three categories, the ‘Fragrance of the Year’ Award, the ‘Retailer of the Year’ Award and the ‘My Favourite Perfume of the Year’ Award. While the ‘Fragrance of the Year’ Award was determined by an independent jury panel, the highlight was the unprecedented flood of consumer votes that determined the winners of the other two.

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