Beautyworld Middle East Celebrates with Virtual Awards Week

The inaugural Beautyworld Middle East Awards Week will be held virtually over three days from 13-15 December 2020, with thousands of viewers expected to pay tribute to the innovators, marketers, leaders, and game-changers for their excellence, outstanding performance, vision and achievements across the industry and region.

The virtual programme is hosted by Messe Frankfurt Middle East, organiser of Beautyworld Middle East, the region’s largest international exhibition for beauty products, haircare, fragrances, and wellbeing. “This year has been very challenging, but the beauty industry has shown its resilience in these extraordinary times,” said Elaine O’Connell, Beautyworld Middle East’s Show Director. 

“The inaugural Beautyworld Middle East Awards were originally designed to take place as a glittering gala dinner ceremony in Dubai, but this plan, like so many others in 2020, was not possible. “It was still very important for us to give something back to our community this year.  We wanted to recognise all those who firstly nominated their products, companies, or campaigns for this inaugural awards programme in 2020.  And of course to honour and celebrate the finalists and eventual winners.

Added O’Connell: “This virtual programme allows us to do this, and in many ways underlines just how adaptable the beauty industry is.  It is able to flourish and thrive, even in the most trying and testing circumstances.”