A celebration of untold heritage through scent, art, and innovation in Riyadh
Author - FourPlus Digital
German precision meets Middle Eastern soul in the standout fair showcase
From humble beginnings, Ahmed Al Maghribi creates timeless, high-quality perfumes loved across the GCC
An exclusive interview with Merve Müstecaplıoğlu, Board Member at Parkim Fragrance House, reminisces about the house’s rise from Istanbul to the Gulf
Delicately floral, richly fruity, Osmanthus is perfumery’s quiet luxury
Vanessa Prudent draws inspiration from her travels, translating memories into evocative scents
Not merely a maison of perfume, Guerlain is a soul steeped in elegance, memory and the quiet power of scent
Appointment Of Olivier Salvatico As Global Managing Director Of Expressions Parfumées.
Parfex enchanted visitors at Beautyworld Saudi Arabia with an exceptional stand : "Once Upon A Dream", a dreamy interlude amid the hustle and bustle of the...
A celebration of untold heritage through scent, art, and innovation in Riyadh.





