Gourmand Delights, Exotic Fruits, And Amber Revisited
Observed by Mahdi Zahreddine, Managing Director of Düllberg Konzentra Middle East during his recent visit to the Esxence exhibition in Milan and Paris Perfume Week in Paris
The year 2025 marks a bold new chapter in perfumery, highlighting several key trends dominating the contemporary olfactory landscape. These include the explosive popularity of exotic fruity accords, the sophistication of complex gourmand fragrances, the renewed fascination with amber as a modern alternative to oud and the trend towards highly concentrated fragrance extracts.
Fruity Explosion
Exotic fruits are making waves in perfumery, bringing joy and escapism. Mango, guava, and passion fruit shine, with Born To Stand Out’s Extrait Extrême line featuring Black Mango, a rich oud-mango blend, and Black Guava, a refined woody guava composition.
Complex Gourmands
Gourmand fragrances are evolving into refined, addictive compositions. Notes like pistachio, almond, and coffee take centre stage. Tonka Latte by Parfums Dusita enchants with warm vanilla, tonka bean, and honey, evoking a Parisian café. Fortuitous Finley by Penhaligon’s masterfully blends salty accents with pistachio and sandalwood for a nuanced delight.
Amber Is The New Oud
Amber is making a stylish comeback as a modern oud alternative. ELLA K’s Amber K blends it with cigars, leather and pink pepper, while Born To Stand Out offers a bold, leathery-mineral take.
Highly Concentrated Extracts
Perfume extracts are gaining popularity for their intense concentration, longevity, and projection. Amouage’s Purpose 50 and Guidance 46 exemplify this trend, offering opulent, enduring scents that elevate luxury perfumery, catering to those who seek richness and exclusivity in fragrance.
These dominant olfactory trends of 2025 reflect a collective desire for emotional comfort, optimism and renewed luxury, providing sensory experiences that are both refined and memorable.
