Fragomatrix Presents Bamboo Oudh
Beautyworld Middle East, 2023, the premier global beauty and cosmetics trade fair, witnessed a fragrance revolution as Fragomatrix showcased its latest masterpiece - Bamboo Oudh
From its modest beginnings with 23 exhibitors, Beautyworld has now burgeoned into a grand gathering, hosting over 500 exhibitors at the iconic Dubai World Trade Centre.
One of the highlights of this olfactory extravaganza was the launch of Fragomatrix’s latest creation - Bamboo Oudh. Bamboo Oudh, the star of Fragomatrix’s exhibit, is a fragrance that seamlessly merges the freshness of bamboo with the richness of oudh, creating a captivating blend that resonates with nature enthusiasts and fragrance connoisseurs alike. Infused with the bamboo shoot was sealed & submerged into the soil for a year, to absorb the mist of the earth, the dry woody green nuance of the Bamboo & the woody animalline of pure & natural hindi agarwood giving it a unique and aged character to the fragrances.
The fragrance is a testament to Fragomatrix’s dedication to pushing the boundaries of traditional perfumery by combining unexpected elements to craft unique olfactory experiences. The blend of the exotic allure of bamboo and the deep, woody notes of oudh, became an instant sensation at the event. Beauty enthusiasts and connoisseurs alike flocked to experience the aromatic masterpiece, making Bamboo Oudh one of Fragomatrix’s best-selling perfumes at the exhibition.
Reflecting on Fragomatrix’s journey, Puneet Jain - Founder and Creative Director of Fragomatrix - proudly proclaimed the brand a pioneer in the region, that consistently pushes the boundaries of traditional perfumery. This commitment to innovation has not only defined Fragomatrix but has also contributed to shaping the landscape of perfumery in the Middle East.
As the fragrance industry continues to evolve, Puneet Jain and Fragomatrix stand testament to the power of innovation and the artistry that goes into creating scents that captivate and resonate. Beautyworld Middle East 2023 not only marked a momentous event for Fragomatrix but also reaffirmed their commitment to pushing the boundaries of creativity and leaving an indelible mark on the world of perfumery.