Beautyworld Middle East 2022 Signs Off With A Bang

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Beautyworld Middle East 2022 Signs Off With A Bang

The event was a grand success setting new benchmarks with many firsts and an impressive footfall. This year’s Beautyworld Middle East (BWME), which took place on the Oct 31 - Nov 2, played host to a consortium of leading international, regional, and local exhibitors and beauty industry game-changers from 66 countries, featuring 27 dedicated country pavilions, and displaying the latest products, services, and technology.

And Flyn Roberts, Show Director, from Messe Frankfurt Middle East, said now that the dust has settled, it is clear that this year’s show raised the bar once more on what the region’s leading beauty industry trade show represents.

“Beautyworld Middle East 2022 was without doubt our biggest and best edition yet,” said Roberts. “With so many people – both visitors and exhibitors – engaging over the three days, it really demonstrated the growth of the beauty industry within this region.

This was our most successful, best-attended, and most innovative show since the event first started 26 years ago. Now the focus turns to next year and continuing to champion the influence and opportunity for the business of beauty here in the Middle East.”

This year’s event attracted more than 52,000 visitors from 139 countries, cementing its position as the largest international beauty trade expo in the area. Demonstrating its significant growth over 26 years of achievement, the 2022 iteration emphasised cutting-edge innovations and highlighted new trends and technologies.

For the second time in the exhibition’s history, 16 top worldwide fragrance companies were challenged to design and create their own interpretation of a bespoke scent, inspired by the essence of the region.

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The show also hosted the Beautyworld Middle East Awards, which received more than 150 entries and celebrated both local and international beauty brands across 13 categories, including Homegrown Brand of the Year, Digital Marketing Campaign of the Year, Cult Classic of the Decade, Consumer Fragrance of the Year, and more.

Beautyworld Middle East will return to Dubai World Trade Centre next year, from October 30 to November 1, 2023.

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