Just days before Cosmoprof, Azha Perfumes and Rasasi Perfumes 1979 hosted an intimate, curated evening in Miami designed to generate early excitement ahead of the exhibition.
Bringing together influencers, PR professionals, distributors, and prospective buyers, the event was conceived as a relaxed yet purposeful gathering centred on fragrance discovery and conversation. Rather than positioning itself as a formal launch, the evening prioritised organic interaction, allowing guests to engage with the brands in a more personal setting.
Attendees explored a curated selection of fragrances from both Azha and Rasasi, gaining insight into the stories, inspirations, and craftsmanship behind each scent.
The open format encouraged guests to experience the perfumes at their own pace, fostering natural dialogue and deeper appreciation.
The gathering also functioned as a networking touchpoint for industry professionals, content creators, and business partners — many connecting with the brands for the first time. Conversations extended beyond scent preferences to include market perspectives and collaboration opportunities, helping lay the groundwork for future partnerships ahead of Cosmoprof.
By hosting this pre-exhibition evening in Miami, Azha and Rasasi reinforced their presence within the global fragrance community while setting the tone for their Cosmoprof participation. The event successfully built anticipation, underscoring the brand’s emphasis on authentic engagement, experience-led storytelling, and sustained international growth.
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