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Charlie Heaton is set to lead the upcoming perfume campaign for Paco Rabanne’s Phantom Parfum, a fragrance that promises to exude more mystery and sensuality than its predecessor. While the previous campaign was set in a utopia, the new ad reflects the latest fashion trends, with executives opting for Heaton’s sophisticated and edgy persona, which resonates with his generation.
The commercial showcases Heaton in various scenic locations in Paris, including the Eiffel Tower, where he appears to be contemplating, relaxing on a car hood, and walking through the city streets, all while intermittently being captured alongside Phantom.
The brand’s signature refillable bottle now boasts a sleek black matte finish, and the new scent features natural ingredients such as French lavender, the black vanilla bean from Madagascar, and Haitian vetiver, crafted by talented perfumers Loc Dong, Juliette Karagueuzoglou, Dominique Ropion, and Anne Flipo. Overall, Phantom Parfum is a luxurious and enticing fragrance for those who desire an air of enigma and allure.
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