The LVMH Moët Hennessy Louis Vuitton-controlled company will run Acqua di Parma Il Chioschetto from May 11 to 21 to mark the launch of its new limited-edition fragrance Arancia La Spugnatura, which is part of its Blu Mediterraneo collection of scents. Drawing inspiration from the Sicilian origins of its star ingredient, the Arancia Vaniglia orange, harvested in the city of Ribera, the kiosk will be themed after the Italian island.
In addition to drinks and a special Arancia Vaniglia-flavored ice cream, a bespoke menu curated by renowned Sicilian chef Filippo La Mantia will echo the olfactory notes included in the scent. Created by master perfumer François Demachy, the fragrance features top notes such as mandarin and citrus, a heart of bitter almond and black pepper, and a woody base including cedarwood and musk.
The key feature of the scent is the traditional sponging technique “La Spugnatura” deployed in the manufacturing process. Generally used for bergamot, the manual extraction procedure is performed by a few artisans in Italy, who have been involved by Acqua di Parma as part of the company’s ongoing mission of preserving and enhancing traditional and valuable techniques.