Memo Paris Brings Marfa

As part of its Art Land collection, Memo Paris brings out a new perfume Marfa

In the wake of Les Echappées, Cuirs Nomades and Graines Voyageuses, Memo Paris now presents its Art Land collection. Taking its point of departure not from the beauty or mystery of a destination or an ingredient, but from the aura of an artistic practice tied to the land, nature and its resonance, the world of Memo continues to unfold.

In this collection, Marfa, the first perfume of this collection launched exclusively in Dubai recently, is a floral-woody-musk fragrance for both men and women. The nose behind this fragrance is Aleonor Massenet. It seems only natural that for the first fragrance in the Art Land collection, Art Land – an artistic movement that emerged in the United States in the late sixties, to bear the name Marfa, a town in the heart of the Texan desert that has fascinated artists for over thirty years.