Making People Feel Beautiful And More Youthful: Loc Dong

Having joined the IFF in 2002, Loc Dong is a now a Senior Perfumer in IFF New York

The first Asian fine fragrance perfumer in the industry, Loc Dong believes in two types of creativity: one that is born of dreams and another that is the resolve to persevere. A true survivor, he brings a sense of clarity and determination to his work that helps him stand out from the crowd. Not afraid to embrace risk, Loc’s creations are emotional in their unabashed boldness.

His olfactory education

Loc’s olfactory education began in Saigon at the age of six. “Growing up with my grandpa,” says Loc, “is a big part of who I am today.” Loc’s grandfather taught him to harvest and sort plants by their smell, as Loc assisted him in preparing remedies for the villagers. Loc’s tropical training in raw materials has formed the working set of scent references alive in his fragrances today.

His early experiences providing wellbeing for others is the foundation for the joy he derives from his work as a perfumer. As a perfumer, Loc is known for his innovative approach to synthetics. The science of the artificial may seem to contrast with his childhood in the lush tropics of Vietnam, and Loc finds inspiration in the energy created in exactly this juxtaposition. His bright, colourful perfumes bring a sense of exotic adventure to the fine fragrance market and delight to the people who buy them. Among his blockbuster successes are Euphoria Calvin Klein, Giorgio Armani’s Acqua di Gioia, and Halle Berry’s Halle.

Simple but complete

Loc’s work as a perfumer is to further the goals of beauty, vitality and wellbeing – especially for women – through scent. With the bold confidence of a pop artist and a reverence for the avant- garde aspects of his craft, Loc’s creations strike a balance between the now and the what-could-be.

SOME OF HIS PERFUMES: