Iconic lifestyle brand Juicy Couture introduces Couture La La, a bold new companion to the original Juicy Couture fragrance originally launched in 2006.
Launching this month, Couture La La unveils the daring and unexpected sides of the Juicy girl.
“There are lots of beautiful and alluring notes to Couture La La, which is very much like the essence of the Juicy girl,” says LeAnn Nealz, President and Chief Creative Officer of Juicy Couture. “There are many layers to her personality. She’s confident and fearless but at the same time flirty and feminine. The Juicy Couture girl lives and breathes couture — it’s part of her everyday fashion and fragrance choices. Couture La La evokes her free spirit and in turn, she makes a statement without even trying.”
The Inspiration
The inspiration for Couture La La comes from the classic elegance of the original Juicy Couture fragrance. As the younger sister to Juicy Couture, Couture La La is a little punk rock, a lot free spirit. She doesn’t need an invitation to throw on her favorite piece of vintage couture, dance on the beach at 3am or throw an impromptu party. She is unexpected, daring and always couture.
The Fragrance
Couture La La captures the essence of femininity and the daring allure of the unexpected.
Bright sparkling fruits blend with water hyacinth and bold white florals revealing a luminous bouquet of waterlilly and muguet. The translucent drydown highlights the sensuality of smooth woods and frosted liquid musk.
Unexpected
The fragrance opens with a stunning blend of sparkling mandarin, green apple and red currant, wrapped in a sheer veil of water hyacinth.
Daring
At the center blooms an elegant bouquet of lily of the valley and blushing peony, accented with the soft scent of violet leaves and orange flowers.
Feminine
Enticing notes of smooth woods and liquid musk add a surprising magnetism at the scent’s finish.
The Packaging
Inspired by the original classically elegant bottle, Couture La La loves contradiction with a feminine pink finish and a punk rock charm inspired by an authentic Juicy Couture necklace! The neon pink bow on the back of the charm necklace beautifully ties together the Couture La La package.
