The new Get Ready! range by Adidas brings to you the Brazilian colourful way of life
Adidas’ new limited edition duo fragrance and body care line is all set to make you spontaneous and ready to take in life to the fullest. That’s the Get Ready! range for you, inspired by Brazilian colourful way of life. A unique blend of happiness, dance and freedom, Brazil continues to inspire every competition and sport. Set to adorn retailers’ shelves in the Middle East from April 2014, Get Ready! for men and women celebrates the unique way Brazilians have of getting ready to celebrate their excitement and love of sports.
Vibrant Packaging
Making the most of the vibrant, optimistic colours of Brazil, you will be delighted to see that the Get Ready! packaging radiates energy, fun and spontaneity. Curved graphic lines create a sense of movement and rhythm, which is echoed in gently rounded lids. The packaging for mens’ range features bright yellow, vivid green and solar blue set against neutrals of black and grey. The women’s packaging takes a feminine, dynamic approach with a combination of hot pink, yellow, orange, bright green and purple that pops against a clean white background.
The fragrance
Perfumer Jacques Huclier of Givaudan has created the fragrance for the men’s and women’s Get Ready! ranges. The men’s fragrance is a tropical fusion of fresh, juicy fruit contrasted with natural aromatics and sensual woods. Representing Brazilian colours, the top notes highlight green mandarin, yellow tropical pineapple and blue sea wave accord. The heart offers a naturally exotic combination of tropical fruit scent notes with aromatic notes of clary sage and fresh lavender. And in a dry-down inspired Brazil’s natural sensuality, vibrant cedar, intense sandalwood and virile patchouli join together as a seductive trio.
Women will enjoy a fragrance defined by a splash of colourful fruity notes enhanced with an exotic floral signature. A vibrant cocktail of aqueous juicy watermelon, succulent grenadine fizz and tingling Brazilian orange defines the top notes. The heart unfolds with a unique floral and fruity scent of elegant water lily and sweet sugar cane. The final dry- down of musk and cedar wood, embraced by a warm amber scent, creates a sensuous, lingering redolence.
So this April, get ready for something totally new. Get ready for a whiff of Brazil’s wild, creative and wholehearted embrace of everything it loves. These exciting, limited-edition men’s and women’s fragrances will delight you in varieties such as eau de toilette, antiperspirant roll-on, body spray and much more.
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